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A short History of alcohol

ALCOHOL: A SHORT HISTORY

Fermented grain,fruit juice and honey have been used to make alcohol (ethyl alcohol or ethanol) for thousands of years.

Fermented beverages existed in early Egyptian civilization, and there is evidence of an early alcoholic drink in China around 7000 B.C. In India, an alcoholic beverage called sura, distilled from rice, was in use between 3000 and 2000 B.C.

The Babylonians worshiped a wine goddess as early as 2700 B.C. In Greece, one of the first alcoholic beverages to gain popularity was mead, a fermented drink made from honey and water. Greek literature is full of warnings against excessive drinking.

Several Native American civilizations developed alcoholic beverages in pre-Columbian times. A variety of fermented beverages from the Andes region of South America were created from corn, grapes or apples, called “chicha.”

In the sixteenth century, alcohol (called “spirits”) was used largely for medicinal purposes. At the beginning of the eighteenth century, the British parliament passed a law encouraging the use of grain for distilling spirits. Cheap spirits flooded the market and reached a peak in the mid-eighteenth century. In Britain, gin consumption reached 18 million gallons and alcoholism became widespread.

The nineteenth century brought a change in attitudes and the temperance movement began promoting the moderate use of alcohol—which ultimately became a push for total prohibition.

Best Time to Start a Company

Don't wait. Here are six  reasons to launch a venture today.

Now that you know my belief that starting a company is your best hope.....

1. You're young

The best time to start a company is when you are young. The younger, the better. Youth is a beautiful thing. It's the perfect combination of ignorance and innocence. Stupid decisions are excused as learning experiences and the worst outcome of most youthful transgressions is a few days in worse, going broke.

I believe  that it's easier to pour your life into a company when you're young, creative, fresh, and fired up.

I've never met an entrepreneur who said, "Wow, I wish I hadn't started so young." The world is full of regrets and one of the main ones is from entrepreneurs and would-be entrepreneurs lamenting that they didn't start off earlier.

2. You're miserable at work

Life is too short to sit behind a desk and be miserable. Show me someone who makes a million dollars a year but hates his job and I'll show you an unhappy guy. Show me someone who makes a tenth of that and I'll show you someone who is 10 times as unhappy.

I've always believed that misery loves company for a reason. Look inside any company and you'll find a boatload of misery, the best fuel to start your own company. We grow up rebelling against our parents. Many grow companies to rebel against former bosses.

Use your nights, weekends, and lunch breaks to form your ideas and network and start laying the groundwork for your eventual prison break. And when you're confident you're on to something, jump. I assure you that you'll never look back, even if all you have at the end is less money in the bank and a learning experience.

3. You're out of work

There's nothing like a good ol' fashion layoff to turn you from a worker into an owner. It shocks and beats the comfort out of you. It's a mini death forcing the least introspective to examine all aspects of their lives.

Let's be clear, everyone who is laid off should not start a business. But a layoff is a great catalyst if you're already thinking about making the move.

When you're fired or let go, many fall into the trap of focusing energy on the people who "wronged" you. Just the opposite. Look at the firing as a blessing in disguise and motivation to reevaluate your life. Put everything on the table—new opportunities you have been ignoring, industries you're interested, and starting your own gig. 

4. You have no responsibilities

Start-ups and life responsibilities are often inversely related, if not mutually exclusive. The more responsibilities you have, the less likely it is that you will start a business.

While age and responsibilities are often related, they aren't always.  So start a company when you have the time and the energy and the freedom to do so. Don't wait until it's too late and you're trapped by a mortgage, private school tuition bills, and annual family vacations that you need to fund.

Providing for others and keeping up with a lifestyle you've grown accustomed to makes it hard to start companies, especially for the first-time entrepreneur. If you are single, married without kids, or thinking about getting married and starting a family—and considering jumping on the entrepreneurial train, do it now before you decide that it's just too late.

5. You have an incurable obsession

Our great country was founded on the idea that anyone with an idea can strike it big

Starting a company is the hardest thing you will ever do professionally. It's you versus the world. And the world wins 90% of the time.

Start a company after you sit on your idea for a while—and you can't get it out of your head. You're obsessed. You're incurable. No matter how much you try not to think about the business, it keeps coming back. You start working on the idea during all your free time. You can't stop talking to friends and family about it. And you feel like you will never forgive yourself if you don't take a chance.

This incurable obsession must be consistent over an extended period of at least three months. Let it sit. Let it settle. And don't confuse it with the entrepreneurial seizure, a more temporary excitement that will wane if you give yourself time to really think about the idea.

6. Do it today

You can try to pick the best time to start a business. When you are old, young, rich, poor, fat, thin, with hair or balding. But any attempt to do so won't make you more or less likely to succeed. Entrepreneurs come in all sizes, shapes, ages and colors. And, believe it or not, our country doesn't have a monopoly on business creation.

Great businesses have been created in times of prosperity. Great businesses have been started when we the country was facing its darkest hours and the entrepreneur was at her lowest low.

If you're reading this story, you're interested in starting your own business. And if you are reading to the end (yes, you! I'm talking about you!), you're about to jump and seriously consider it. Why else would you read 1,500 words about a topic you weren't passionate about?

So let me make it simple for you—the best time to start a business is TODAY. Not tomorrow. Not in two weeks. Not after you get promoted, pregnant, married, or your MBA. TODAY! You're not getting any younger. Your life is not getting any simpler. 

See that cliff in front of you that you're scared to go over? Run up to it once again. But this time, actually jump. What you will find below is the life you wanted to live and all you need to do is get over the fear that's keeping you back.

To see more about how I decided to start my first company rather than take a job, and how fear is getting in your way, check out my talk from late last year.

Rakesh Navaneethakrishnan

Steve Jobs on Changing the World

Steve Jobs with Beard.